Ignore social networking at your peril

Having a site that regularly facilitates public opinion and the types of feedback that you mention, it’s interesting to see how businesses respond.

Some take immediate legal action and try to shut everything down. Others (and in my opinion those businesses who will move forward) recognise it as a PR opportunity to respond to criticism by taking it on board and improving their product or service.

It’s a huge opportunity to win more customers by being seen to respond positively to ‘reviews’ in the social space.