Create a safe place

Our experience in the field is that people in organisations all have different levels of exposure and comfort with social media.

Bringing social computing tools inside the firewall can be a benefit in itself, but since the best way of learning about social media is to participate in it, then this approach can also provide a low risk place for management and staff to start gaining that experience.

With the right technology approach this shouldn’t be an expensive or drawn out exercise. You can also use your internal social media tools to support the process of developing your social media guidelines (and the culture that supports it), as Euan Semple found as an earlier adopter at the UK’s BBC.