Twitter acquires celebrity advertising startup

Twitter has announced it has bought celebrity advertising startup Niche for an undisclosed amount.

The startup helps advertisers partner with celebrities and people with large social media audiences on Vine and other social platforms.

“The talent and creativity across the entire media landscape is incredible, and we hope this acquisition continues to inspire people to create great content,” Twitter blogged last night.

“Niche has been a key partner to both Twitter and Vine over the last year. The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands.”