Telstra has announced the launch of its NRL LIVE 2013 streaming video app for iPhone and Android, with the app working across all mobile network carriers.
The carrier-independent nature of the app marks a departure from previous Telstra streaming video and mobile content services, which were often linked to using Telstra as a mobile or broadband internet provider.
Telstra promises the app will provide live mobile coverage of the 2013 NRL Telstra Premiership, along with Finals Series, Grand Final, Anzac Test, U20’s Origin and Country v City matches.
“Our partnership with the NRL is built around using technology to bring fans closer to the game, particularly if they can’t be there on match day,” says Telstra Media Group managing director Rick Ellis.
“The ability to watch live coverage on-the-go – regardless of their mobile network carrier – gives fans more ways to enjoy the game they love.
“Telstra customers have the added benefit of incurring no data streaming and App browsing costs and superior coverage across the Telstra network, ensuring a richer on-the-go experience.”
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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