Penguin: A spammer’s worst nightmare

A new Google patent suggests the company might change its algorithm to detect when a website is using webspam to increase rankings. So what does that have to do with your SEO, and why should businesses care?

Jim Stewart is one of the country’s leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. He can be contacted here or on Twitter here.