The ability to perform business transactions electronically and having an online presence is crucial to the success of any business.
However, it seems the Australian pharmacy industry is struggling to keep up in the world of e-commerce.
Australian pharmacies and chemists generate over $11 billion in revenue annually, and with such a competitive landscape, competition between the various pharmacy chains will continue to intensify. A strong e-commerce strategy for these pharmacy chains is vital for their growth and sales.
From the perspective of someone that isn’t a regular visitor to any of the following websites, I have identified the number of usability issues and possible improvements that Chemist Warehouse, Soul Pattinson and Terry White could make to their websites.
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Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as “The CEO’s secret weapon”. An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
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