Why you should focus on branded traffic

The auDA campaign is going great, and I want to talk to you about the effect it’s having on our site. We managed to get mentioned in 45 articles, published everywhere from TV and radio to print and tons of websites. The main effect of all that press is that the traffic on our website has increased by 100%. It completely doubled our traffic. I’m even seeing new phrases we shouldn’t even be ranking for.

One of the things we’re looking at is the power of brand strength. When you get into Search Analytics, what you need to be looking for is branded search terms. If you’ve got a good amount of traffic coming in, you want those branded search terms to be as high a percentage of all your traffic as possible.

The idea is that people are searching for your brand right along with the generic search terms that generally lead to your page already. I mean, that’s how you win the game, right? And that’s what’s been happening with us. We haven’t been working on our SEO for the site; this has all just been organic from this publicity.

So the thing to remember is that it’s important to get people talking about your brand. It doesn’t have to be in a national campaign like we’ve done. Maybe it’s just in a couple of Facebook groups. Maybe it’s in your particular niche or genre. Maybe it’s a tech group or a forum or something else. The key is for people to start talking about your brand in connection to your most common search terms. The more they’re talking about you, the higher your traffic will grow.

This article was originally published on stewartmedia.com.au.

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