Technology

Apple sued over the iWatch it doesn’t make; What Google’s ‘right to be forgotten’ data leak reveals; and Reddit’s former chief executive drops some truth bombs: Best of the Web

When Apple first unveiled its smartwatch last year, there were more than a few punters that were disappointed the tech giant didn’t call the device the iWatch. Instead Apple went with Apple Watch. But to make sure Apple fans do manage to find the Apple Watch when searching online, Apple has been paying for search […]

Eloise Keating 15 July, 2015

Apple sued over the iWatch it doesn’t make; What Google’s ‘right to be forgotten’ data leak reveals; and Reddit’s former chief executive drops some truth bombs: Best of the Web

When Apple first unveiled its smartwatch last year, there were more than a few punters that were disappointed the tech giant didn’t call the device the iWatch.

Instead Apple went with Apple Watch. But to make sure Apple fans do manage to find the Apple Watch when searching online, Apple has been paying for search engine advertising for the term “iWatch”.

The problem is another company, Dublin-based software development studio, Probendi, does make a product called the iWatch and owns the trademark to the name in Europe.

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About the author

Eloise Keating

Editor

Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.