Apple could be set to make a big move into the auto market, with the tech giant reportedly prototyping self-driving and electric vehicles, according to reports.
The Wall Street Journal reports Apple chief executive Tim Cook has approved a car development program, known as “Project Titan”. Apple also hired former Mercedes-Benz Research and Development North America chief executive Johann Jungwirth in September of last year.
According to the WSJ, the 1000-person team, overseen by Ford Motor Co. engineer Steve Zadesky, is currently working on an Apple-branded electric vehicle, with the prototype resembling a minivan. Such a vehicle would potentially see Apple compete head-to-head against Elon Musk’s Tesla Motors.
According to a separate Reuters report, “auto industry sources” say Apple is interested in developing a self-driving vehicle and is looking at “potential ways to evolve the car”. The company is also speaking to experts at automotive suppliers and is interested in building a full car rather than just components or software.
Apple’s interest in vehicles follows Google’s announcement of an in-car app platform last year called Android Auto. The search giant is also working on an autonomous “driverless car”, with its program racking up 1.126 million kilometres of autonomous control as of April of last year.
Currently, the market for embedded operating systems for auto parts is dominated by BlackBerry subsidiary QNX, with QNX also forming the basis of Apple’s CarPlay in-car navigation and entertainment system. For its part, BlackBerry chief executive John Chen previously announced an Internet of Things (IoT) platform aimed at businesses in transport-related industries.
Title image: Google’s self-driving car.
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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