Amazon has launched a set top box and streaming video service called Fire TV, with a recommended retail price in the US of $US99 ($107), with the new device set to compete against Google Chromecast, Apple TV and Microsoft’s Xbox One.
The company also announced a $US39.99 controller for video games will also be released for the device, along with a range of low-cost games.
The new device contains a quad-core processor with more than three times of competing devices, which the online retail and electronics giant says is more than three times the amount offered by Apple TV, Chromecast, or Roku 3.
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Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
