Amazon has looked into entering the pay television market as part of an expansion to its online video efforts.
Currently, through its Prime Instant Video service, Google offers on-demand downloads of television shows and movies to subscribers of its Amazon Prime shipping service.
The tech giant is certainly no stranger to making deals for exclusive media content rights.
Last year, the company signed a record $US200 million deal with US media giant Viacom for exclusive online streaming video rights to a range of popular children’s television shows from the cable channel Nickelodeon.
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Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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