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BEST OF THE WEB: How Spotify is changing the music industry

There is no doubt the music industry has fundamentally changed over the past decade. The first iteration of challengers to the status quo saw file-sharing programs emerge as a way of copying music. Now, the biggest programs are creating legal ways of doing so. Spotify is at the forefront of this wave. The business recently […]
Patrick Stafford
Patrick Stafford

There is no doubt the music industry has fundamentally changed over the past decade. The first iteration of challengers to the status quo saw file-sharing programs emerge as a way of copying music. Now, the biggest programs are creating legal ways of doing so.

Spotify is at the forefront of this wave. The business recently expanded into the United States, and is now earning millions by allowing users to stream their music for free or extremely cheaply. And at the forefront of this strategy is one man โ€“ Daniel Ek.

Ek has managed to crack the musical holy grail. Heโ€™s enabling users to listen to music and share it, legally, and is also doing so while making money. And itโ€™s only getting bigger, having recently integrated with Facebook.

This piece on Forbes delves into the companyโ€™s history, including on how Ek convinced Napster co-creator and former Facebook president Sean Parker to invest. As it turns out, he didnโ€™t need any convincing.

โ€œEver since Napster Iโ€™ve dreamt of building a product similar to Spotify,โ€ he said.

Even Mark Zuckerberg felt the service was amazing. โ€œThey internalised a lot of what weโ€™ve talked about in terms of social design of apps.โ€

Itโ€™s a pretty simple model. You get access to music through apps, discover music through other playlists, including your friendsโ€™, and build a library of music. Then, Spotify has you pay $10 a month to let you take that music anywhere you go.

Ek has plenty of competition. But as he says, thereโ€™s plenty of room to move.

โ€œHeโ€™s the only tech entrepreneur whoโ€™s had the patience to achieve what he has with the record business,โ€ Parker commented, regarding Ek.

But thereโ€™s room for more. Ek wants to add more apps, more usability, and transform the service into something even bigger โ€“ and something with focus.

โ€œGoogle has 30,000 employees,โ€ Ek says. โ€œA part of me wonders what if they were all focused on really solving search.โ€

Making Microsoft relevant again

Microsoft has been in a bit of trouble for awhile now. Although Windows software is still going well, its phones business has suffered for several years and has only recently managed to get off the ground.

But as this piece on BusinessWeek shows, chief executive Steve Ballmer is on a mission. Facing massive competition from companies such as Facebook, Microsoft and Google, Ballmer needs to make the company relevant again and boost recognition.

The piece is an insightful look into Ballmer the man, who is portrayed as a bustling, busy executive, and one who has some fascinating traits โ€“ including a near-perfect memory.

โ€œAt one point, Ballmer recites in descending order the exact market capitalisation figures of all technology companies valued at more than $20 billion. Then he slices down to $10 billion. And then $5 billion.โ€

Ballmer has a plan โ€“ he wants to control every usersโ€™ entertainment and connectivity. With Windows phone, Skype and the Xbox, Microsoft is in a dominant position. And he wants to keep it that way.

The piece goes into a significant number of Ballmerโ€™s plans, including what heโ€™s thinking about Microsoft Cloud and more retail stores, and even his thoughts on duds such as Windows Vista.

And during a quiet moment, Ballmer even says he may have done things differently if he had his time again.

โ€œIโ€™d say probably Bill and I were spending a lot more of our energy on where to go,โ€ he says. โ€œAnd we should balance our energy better on how to make sure weโ€™re going to get where we want to go.โ€

Explaining the SOPA battle

If you pay attention to any political news coming out of the United States then youโ€™d know tech companies have been up in arms regarding a piece of legislation called Stop Online Piracy Act. This bill is designed to cut down on sites that are sharing links of copyrighted material, but opponents โ€“ including sites such as Facebook, Google, Wikipedia and Twitter โ€“ say it goes too far.

In fact, they argue the act is so broad it would enable sites to be shut down even if links were posted on there inadvertently.

And as this piece on the New York Times explains, this is a huge battle. And finally, some governmental officials are taking notice โ€“ a revelation prompted by many websites declaring they would go โ€œofflineโ€ for a day to protest the bill.

โ€œThe rallying of the internet and heavyweights in the technology world was significant because it is one of the few times that the industry has united around a focal point,” said Jonathan Zittrain, a professor at Harvard Law School who studies how the internet affects society.

Obama has made a statement saying he wouldnโ€™t sign the bill in its current form, and itโ€™s a move the Motion Picture Association hasnโ€™t taken lightly.

โ€œThey believe piracy is a problem, that legislation is needed,โ€ executive vice president Michael Oโ€™Leary said. โ€œWe take them at their word.โ€

With protests still ongoing, itโ€™ll be awhile before this is resolved. But this is a good primer.

The nine tech millionaires under 30

There are plenty of technology millionaires in Silicon Valley, but there are fewer under the age of 30. Mashable has compiled a quick list of who they are, and how they got to where they are now.

Of course, the list includes Facebookโ€™s Mark Zuckerberg and Grouponโ€™s Andrew Mason. But there are a few you might not expect, including LivingSocialโ€™s Eddie Frederick, and deviantArtโ€™s Angelo Sotira.

The list also includes information on venture capital and whether the entrepreneurs went to college or not โ€“ itโ€™s definitely worth a look.