Microsoft and Amazon side project helps users keep New Year’s resolutions

A simple tool developed by a clutch of Microsoft and Amazon staff has been launched to help users keep the New Year’s resolutions. The site, called 21habit, lets users enter a goal they want to achieve in 21 days (say, reading for an hour a day) and then asks them to visit daily to report […]

James Thomson 02 January, 2012

A simple tool developed by a clutch of Microsoft and Amazon staff has been launched to help users keep the New Year’s resolutions.

The site, called 21habit, lets users enter a goal they want to achieve in 21 days (say, reading for an hour a day) and then asks them to visit daily to report their progress.

The tool is free, although users can take their challenge to a new level of going to “committed mode”. Under this arrangement, the user commits $21 and gets $1 back for every day they manage to complete their task. Each day they fail, 21habitat donates the $1 to charity.

According to Tech Crunch, the project was founded and self-funded by Microsoft software developer Pranav Goel, and Amazon staff Himanshu Khurana, Hemanth Pai and Ian McAllister.

About the author

James Thomson

James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.