Nokia global director of product marketing and sales Niels Munksgaard has said that users are becoming bored with the iOS and Android platforms, and that Nokia will be able to provide something fresh with its Windows Phone.
The comments were made in an interview with Pocket Lint in the context of a boarder conversation on the mobile scene.
“What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone,” Munksgaard said. “Also, many are not happy with the complexity of Android and the lack of security. So we do increasing see that the youth that wants to be on the cutting edge and try something new are turning to the Windows Phone platform.”
Nokia said the company is taking a different approach to the market, which he calls a “sea of sameness”.
“When you walk up to a retail shelf at Phones4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different.”
Nokia recently showed off its first models powered by Windows Phone.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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