New data released by Sandvine has found Netflix, the online movie rental company based in the United States, is now the greatest source of internet traffic in the country.
The research firm found Netflix now represents 29.7% of peak downstream traffic, while real-time entertainment applications use up just under 50% of all peak aggregate traffic, up from 29.5% in 2009.
“Sandvine forecasts that the Real-Time Entertainment category will represent 55-60% of peak aggregate traffic by the end of 2011,” the firm said in a statement.
Netflix has been enjoying exponential success over the past few years, especially as it moved into digital streaming of film rentals – which are becoming more popular than ever before. The company recently said it recorded its first ever decline in physical DVD shipments.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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