New figures from RBC/ChangeWave reveal demand for the upcoming Apple iPad is higher than that of the iPhone before it was first release.
The company’s survey found 13% of the 3,200 respondents said they are either somewhat or very likely to purchase the new gadget, compared to the 9% who said they would purchase the iPhone in a survey conducted three years ago.
“While we do not expect feverish initial launch lines like iPhone, the data portends well for healthy initial iPad uptake,” RBC analyst Mike Abramsky said in a statement.
While the company said there were a few reasons for the demand, one of the main factors is price, with the iPad coming in at under $US1,000 for all models.
“Only 8% (of respondents) appear unwilling to pay Apple’s indicated iPad prices,” Abramsky said. “That’s below the 28% who balked at initial iPhone pricing. Interest appears strongest with both Entry-Level and Tech-Savvy Buyers; 19% of declared iPad buyers indicated interest in the $US499 16GB WiFi-only iPad, and 19% in the $US829 64GB 3G iPad.”
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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