The launch of the Apple iPad was one of the most anticipated events in the technology industry, and now Neilson has the numbers to show it.
The figures show the launch of the iPad sparked 40,000 comments within one hour on Twitter, which the company says is an unprecedented amount.
In Australia, the number of Twitter comments grew to over 3,000 in January, while “a significant percentage of social media commentary” is linking directly to Apple’s official website.
“Google search results are rapidly shifting around this product, embracing more reviews and CGM/social media sources.”
“iPad buzz is significantly surpassing any levels of online discussion around Toyota, the other big story of the moment, demonstrating that social media channels are not just an avenue for frustrated customers to vent, but also a forum for positive comments.”
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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