Microsoft’s Bing search engine is continuing to gain market share, but it is a long way behind Google in the online search market, according to new statistics from comScore.
When Bing launched on 31 May, it held just 8% of the market, but over two months the site has moved its share up to 8.9%, with growth actually higher in July than June.
Additionally, the figures found that Yahoo’s market share dropped from 20.1% to 19.3%, with Bing likely to take much of that traffic when Bing takes over Yahoo’s search functions soon.
Meanwhile, Google has lost just 0.3% to 64.7%, and is still the clear market leader in the online search market.
The real test will come when Bing takes over Yahoo’s search when the Microsoft/Yahoo deal is finalised, with many analysts undecided on whether the combined entity can take market share away from Google.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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