The three Australians who win a three-day trip to Los Angeles with V Australia will have to “tweet” every minute of their holiday, the company says.
The “4320 LA” campaign has challenged contestants to “tweet” every three minutes, between them, for every minute of the three-day holiday due to begin on July 21.
The competition has received a massive influx of entries from contestants looking to gain a spot on the trip, with the company requiring them to explain why they should win.
The team who wins the challenge will receive a “Round the World” ticket with V Australia and Virgin Atlantic.
V Australia has said the competition was inspired by recent research which showed Australians, when travelling overseas, are trying to do much more in their chosen destination in a shorter amount of time.
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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