Landmarks added to Whereis directions

Whereis.com has launched a new function offering landmark indicators to its driving directions application. The website run by Sensis, a subsidiary of Telstra, offers a landmark finder based on research carried out by University of Melbourne. The landmarks determined are based on three main principles: where the landmark is located, its relativity to a route […]

James Thomson 02 July, 2009

Whereis.com has launched a new function offering landmark indicators to its driving directions application.

The website run by Sensis, a subsidiary of Telstra, offers a landmark finder based on research carried out by University of Melbourne.

The landmarks determined are based on three main principles: where the landmark is located, its relativity to a route decision point, and a landmark’s meaning.

Research for the new application found that humans have a greater capacity to process directions when they refer to tangible places rather than abstract distances.

About the author

James Thomson

James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.