THE LIGHTER SIDE: Tweet this!

Twitter, the social media phenomenon, pivots around one simple question “what are you doing?” The uptake of Twitter rolls on, even in the face of the reply-tweet “who cares?”. Is Twitter anything more than another tool for self-approbation? When randomly shouting into the darkness, is each echo another “friend”? And is tweeting a touch disconnected […]

James Thomson 26 March, 2009

Twitter, the social media phenomenon, pivots around one simple question “what are you doing?” The uptake of Twitter rolls on, even in the face of the reply-tweet “who cares?”.

Is Twitter anything more than another tool for self-approbation? When randomly shouting into the darkness, is each echo another “friend”? And is tweeting a touch disconnected from true sentient interaction?

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“Twouble with Twitter” sous-titré
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About the author

James Thomson

James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.