10% of all internet access now from mobile devices, higher in Asia Pacific: Study

More than 10% of internet traffic worldwide now originates from mobile devices, nearly triple the percentage in 2010, new research has revealed. The study by BGR reveals that 10.01% of all internet traffic originates from mobile devices, up from just 3.81% in 2010. The study also reveals significant global variations in how users access the […]

Andrew Sadauskas 13 May, 2012

More than 10% of internet traffic worldwide now originates from mobile devices, nearly triple the percentage in 2010, new research has revealed.

The study by BGR reveals that 10.01% of all internet traffic originates from mobile devices, up from just 3.81% in 2010.

The study also reveals significant global variations in how users access the internet, with 17.84% of all internet traffic in Asia originating from mobile devices (up from 6.1% in 2010), followed by Africa (14.85%), North America (7.96%) and Oceania (7.55%). In contrast, Europe (5.13%) and South America (2.86%) remain well below the global average.

Developing countries and nations with poor fixed-line infrastructure recorded rates well above the global average, with Zimbabwe (58.06%), Nigeria (57.89%), India (48.24%), Sudan (45.32%) and Zambia (44.24%) forming the top five nations by percentage.

When viewed in conjunction with Opera’s recent user survey, the study provides valuable insights for Australian SMEs targeting markets in the Asia Pacific region.