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FutureBrand Australia

Latest Stories

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Startups

Employers urged to be open-minded about company culture

Michelle Hammond 30 May, 2012

Sprinkle your start-up with stardust

Startups

Sprinkle your start-up with stardust

Michelle Hammond 01 May, 2012

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Startups

Don’t stereotype gay consumers, advertisers warned

Michelle Hammond 17 February, 2012

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Startups

Hungry Jack’s slogan change highlights branding challenge

Michelle Hammond 19 October, 2011

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Startups

Coles’ clothing range prompts add-on advice

Michelle Hammond 26 August, 2011

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Startups

Start-ups must dodge Colorado’s branding blunders, experts say

Michelle Hammond 15 June, 2011

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Startups

Businesses urged to adopt subtle baby boomer approach

Michelle Hammond 01 April, 2011

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Startups

My First Vegemite highlights perils of spin-off products

StartupSmart 17 February, 2011

Startups

Start-ups can learn from Starbucks’ logo woes

StartupSmart 07 January, 2011

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Startups

10 lessons start-ups can take from Oprah

StartupSmart 09 December, 2010

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Startups

Small firms not outgunned in the brand loyalty stakes

StartupSmart 15 November, 2010