Marketing How is your company perceived? A guide to building a strong and successful brand Russell Britton 31 January, 2019
Marketing Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Michel Hogan 25 September, 2018
Marketing What Nestlé’s attempt to trademark the shape of a KitKat teaches us about design The Conversation 12 September, 2018
Marketing The brand result checklist: 36 frequently overlooked considerations about brand outcomes Michel Hogan 28 August, 2018
Marketing Hospitality How Spanish beer company Estrella Damm is using storytelling to take on rival Heineken The Conversation 14 August, 2018
