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brand and promises

Latest Stories

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Marketing

Your brand and social media

SmartCompany 11 May, 2010

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Marketing

What now for BP’s brand?

SmartCompany 03 May, 2010

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Marketing

Here’s an idea

SmartCompany 27 April, 2010

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Marketing

Do you need a company philosophy?

SmartCompany 19 April, 2010

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Marketing

Bland Australia

SmartCompany 12 April, 2010

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Marketing

Confidence or delusion?

SmartCompany 05 April, 2010

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Marketing

Racing for the wrong brand

James Thomson 29 March, 2010

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Marketing

The history of your brand

SmartCompany 22 March, 2010

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Marketing

Do you have an extreme brand?

SmartCompany 15 March, 2010

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Marketing

A 40% loyalty bump

SmartCompany 08 March, 2010

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Marketing

Weight Watchers jumps the shark

SmartCompany 02 March, 2010

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Marketing

Valued first, then valuable

SmartCompany 01 March, 2010