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brand and promises

Latest Stories

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Marketing

How to stop brand boredom

James Thomson 02 August, 2010

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Marketing

Getting political

SmartCompany 26 July, 2010

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Marketing

Brand equity = demand

SmartCompany 19 July, 2010

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Marketing

What gives you the right?

SmartCompany 12 July, 2010

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Marketing

Brand with a “B”

SmartCompany 05 July, 2010

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Marketing

It’s really not that hard – or is it?

SmartCompany 28 June, 2010

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Marketing

Brand kill

SmartCompany 21 June, 2010

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Marketing

Brand fluff

SmartCompany 14 June, 2010

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Marketing

Brand alignment

SmartCompany 07 June, 2010

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Marketing

Your customers and you: part 2

SmartCompany 31 May, 2010

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Marketing

When partnerships go bad

SmartCompany 24 May, 2010

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Marketing

Your customers and you

SmartCompany 17 May, 2010