Arts & Media From Harry Potter to Taylor Swift: The economic power of millennial women-led fandoms Emily Baulch 21 February, 2024
Opinion Finance Stop and pay attention: The (un)surprising commercial value of women Elaine Stead 24 August, 2023
Finance Arts & Media Beyond Barbenheimer: How much money do cinemas really make? Peter Martin 10 August, 2023
Retail Marketing Why small businesses should be wary of going full Barbiecore with their branding Graeme Austin 04 August, 2023
Uncategorized ‘Barbenheimer’ delivers independent Sydney cinema best week in its 88-year history David Adams 28 July, 2023
Marketing Event Cinemas apologises for Barbie goodie bags that included cleaning wipes, skin-whitening lotion David Adams 21 July, 2023
Arts & Media Opinion Will the new Barbie movie right past wrongs or reinforce stereotypes to a new audience? Lauren Gurrieri 19 July, 2023
Opinion Sustainability This Barbie is concerned… about the tonnes of discarded dolls ending up in landfills Alan Pears 18 July, 2023
Retail Marketing Come on Barbie, let’s third-party: Six Aussie brands partnering with the Barbie Movie Tegan Jones 26 June, 2023
Entrepreneurs Marketing The power of Barbie: How Mermade Hair founder Tara Simich landed a deal with the iconic brand ahead of the biggest film of the year Eloise Keating 15 May, 2023
Marketing This Barbie is impressed: Personalised selfies make movie marketing campaign a hit Mia Fileman 12 April, 2023
