Three traps for new players when going global

Planning to expand a business overseas is an exhilarating prospect, but the road to success is littered with failures.

While it’s easy to imagine your company with offices around the globe, leading the world in your particular sector, the reality is far more gruelling. It’s all the more so for small businesses, which typically have little experience in operating outside the domestic market and few resources to spend on an international expansion.

I want to highlight three of the biggest traps for businesses that are trying to expand their footprint beyond the home market for the first time.