There are 3.5 billion Google searches every day, and a surprisingly high amount of these are unlike any posted before.
Google says that around 15% of searches are wholly original, and it’s these unique searches that pose a conundrum for the search engine in how best to order the results and answer the query.
The giant search engine has long been one of the biggest corporate supporters of artificial intelligence, and now the company has revealed to Bloomberg how it is using this technology along with machine learning, to optimise its search engine.
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Denham Sadler is a former editor of StartupSmart. He was previously a journalist at the publication and has worked as a freelancer for the Guardian, the Saturday Paper and the ABC. In his spare time he likes puns and jaffles.
