Five ways scale-ups can use the pandemic to rebound and grow again

Scale-up founders cannot control the pandemic, or the forced changes to lives and business models, but they can control how they respond.

Jana Matthews 21 April, 2020

Jana Matthews covid-19 — Australian Centre for Business Growth chair and director Jana Matthews. Source: supplied.

Without question, the trauma and disruption from COVID-19 is seriously impacting Australia’s economy.

Balanced budgets are visions of the past. Borders have closed, and anyone coming from ‘outside’ is quarantined and viewed as ‘a potential carrier’. People are not allowed to go to other states or countries, and no one is interested in visiting exotic places on cruise ships!

Even after we’re all vaccinated and ‘feel safe’, we’ve been told to expect more ‘radical disruptions’ from externalities.

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About the author

Jana Matthews

Jana Matthews is the ANZ Chair in Business Growth and founding director at the Australian Centre for Business Growth at the University of South Australia. She has a doctorate from Harvard, has founded five companies and written eight books, and was selected as one of the most influential women in Australia in the AFR and QANTAS 100 Women of Influence Awards 2018.