Retail marketing startup Shping launches $46 million ICO after raising millions in its pre-sale

Melbourne-based retail and consumer marketing startup Shping has today launched its initial coin offering (ICO), hoping to raise a whopping $46 million through the sale of its Shping Coin. The startup offers a blockchain-based solution for both consumers and marketers, allowing shoppers to download its app and scan a product’s barcode. This reveals a range of information […]

Dominic Powell 22 February, 2018

Melbourne-based retail and consumer marketing startup Shping has today launched its initial coin offering (ICO), hoping to raise a whopping $46 million through the sale of its Shping Coin.

The startup offers a blockchain-based solution for both consumers and marketers, allowing shoppers to download its app and scan a product’s barcode. This reveals a range of information about the product including its origin, nutritional information, and ingredients. Marketers can also choose to show users additional materials like videos and fact sheets to further entice consumers into buying the product.