Pest detection startup RapidAIM raises $1.25 million less than one month after launching

A less-than-a-month-old startup founded by three scientists has received a $1.25 million investment from Main Sequence Ventures to crack down on one of the worldโs most prevalent food pests: fruit flies.
Founded by CSIRO researchers Dr Nancy Schellhorn, Darren Moore and Laura Jones,ย RapidAIMย was initially born inside CSIRO as a research project, before being spun into a tech startup through the organisationโs ON accelerator.
The startup offers fruit fly detection and monitoring through a network of smart sensors which sendย real-timeย data to farmers and growers, providing them with updates on the prevalence of the pest on their crops.
Speaking to StartupSmart, Schellhorn describes RapidAIMโs technology as providing a โbehavioural fingerprintโ of the pest, which is leaps and bounds ahead of the current manual trap-checking method used to monitor fruit fly infestations.
A scientist by training, Schellhorn says she was aware of the over $300 million fruit fly infestation problem in Australia and had been working within CSIRO to develop ways to combat the pest.
โIโve been working with cotton, vegetable and grain growers for the past 25 years, and itโs always been a challenge for them to detect and control insects,โ she says.
โWe decided to really focus on fixing this problem, and weโre excited to have as much impact as we can.โ
RapidAIM has only officially been a company for less than a month, forming on September 21 after negotiating with CSIRO to gain the license for the technology.
Schellhorn and her co-founders are light-on when it comes to business experience, and the co-founder and chief executive says the experience of establishing and running the company has been both exciting and daunting.
โGoing through the accelerator really helped us develop our networks and surround ourselves with excellent people,โ she says.
โIt also taught us how to engage with customers and how to best commercialise the product.โ
Surprisingly, Schellhorn says thereโs a number of skills sheโs gained as a scientist which have applied well to her freshly-minted role as chief executive, and the transition wasnโt as jarring as she first anticipated.
โThereโs a good translation from science skills to business, such as hypothesis testing, which we did as scientists and we do now when thinking about products. Also, setting objectives and delivering on them are science skills which apply to the business space,โ she says.
โBut other things like getting investor-ready and running through all the right steps with ASIC was a bit different, so we had to make sure we asked a lot of questions.โ
The startup now has a $1.25 million investment from Main Sequence Ventures to help further develop and commercialise the product, with CSIRO chief executive Dr Larry Marshall saying in a statement the opportunity for RapidAIMโs technology was immense.
โTaking technology developed inside of CSIRO, turned into a new Aussie startup through our innovation program and the CSIRO Innovation Fund, is a great example of accelerating science solutions to deliver real-world solutions,โ Marshall said.
โAs an accomplished scientist, entrepreneur, and now chief executive, Nancy Schellhorn is an inspiration to our next generation of women STEM leaders.โ
Schellhorn echoes Marshallโs excitement, praising Main Sequence Ventures for having a โserious appreciationโ for deep tech and significant experience across both the VCโs partners and its portfolio.
โWeโve had access to the expertise of the other teams in their portfolio, and itโs been great to learn from people who have been there and done it,โ she says.
The funding will help RapidAIM further commercialise the product, along with rolling out sensors for other pests including moths and beetles. The company will also look to use the funding for further expansion into markets such as the US.
โWeโre thinking weโll scale the company quite quickly, and our real focus for the next 12 months is to increase the value of the current company and turn it into a global business,โ she says.
NOW READ: Nanosatellite startup Myriota backed by Boeing in $19.4 million Series A funding round
Comments