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How Sydney recruitment startup Curious Thing scored $1.5 million just months after it was founded

Sydney SaaS startup Curious Thing has secured $1.5 million in seed funding to roll out its AI-enabled HR software, just six months after it was founded.
Curious Thing
The Curious Thing team. Source: Supplied.

Sydney Software-as-a-Service (SaaS) startup Curious Thing has secured $1.5 million in seed funding just six months after it was founded, as it prepares to roll out its AI-enabled HR software.

The funding was co-led by Singapore-based Qualgro, and Aussie VCย Reinventure Group.

Founded in July 2018, Curious Thing is headed up by three founders who are no strangers to the startup life.

Sam Zheng previously founded Aussie analytics startup Hyper Anna, while Han Xu is former head of machine learning at Flamingo, and David McKeague co-founded video engagement platform Incoming Media.

Curious Thing is an AI digital interviewer, aimed at smoothing the process of hiring when there are between 50 and 100 applicants.

Recruitment processes in these cases can be incredibly time consuming, and employers tend to spend relatively little time actually reading resumes, Zheng tells StartupSmart.

Curious Thing will โ€œallow everyone a chance to interview with the AI, so hiring managers can make better decisionsโ€, he says.

โ€œWe believe itโ€™s an opportunity for us, and the whole talent acquisition market,โ€ he adds.

โ€œConversational AI will be a massive wave, changing how we interact with machines and with each other.โ€

โ€œWe didnโ€™t really think about itโ€

Curious Thing may have raised significant funding in a very short time, but according to Zheng, the founders werenโ€™t necessarily looking for investment so soon.

โ€œWhen we started we didnโ€™t really think about it,โ€ he says.

โ€œWe spend 120% of the time building the product.โ€

Itโ€™s a โ€œpurely technical entrepreneur teamโ€, he adds, and the founders were focused on coming up with and validating the hypothesis, and iterating various versions of the software.

โ€œThe company started with the concept of the tech,โ€ Zheng says.

But, after just a few months, the startup had its first paying client.

โ€œFrom there we realised it might be right for us to start thinking about fundraising.โ€

And for Zheng and the Curious Thing founders, it was about more than getting cash in the bank. They also wanted alignment in the vision.

โ€œWe were thinking about who could be the best fit in terms of the stage, the market, the vertical,โ€ Zheng says.

He for one is โ€œsuper happyโ€ to have Reinventure on board โ€” he’s familiar with the fund, as it is also a backer of Hyper Anna.

โ€œTheyโ€™re real early-stage investors, they understand how early-stage tech companies work,โ€ he adds. โ€œTheyโ€™re always supportive.โ€

Qualgro, based in Singapore, will also add value in terms of helping the startup to expand overseas, Zheng says.

Curious Thing is a โ€œpure SaaS productโ€, he says.

โ€œSo the timeline for going out to the global market is early.โ€

This funding will be used to build up the Curious Thing team. In January, the founders recruited three people, but they hope to increase the total headcount to 10, creating a โ€œsmall, fully functional teamโ€.

They will also continue working on product development, and will start looking at international markets by the end of the year, โ€œor maybe even earlierโ€.

Just another software company

He may have two startups under his belt, but Zheng says he still doesnโ€™t feel experienced enough to be dishing out advice to other founders.

However, when pushed, he says the best thing to do is just to focus on the product.

โ€œFundraising comes as a result of you focusing on the right problems for the company,โ€ he says.

Saying you work in a startup may sound cool, but youโ€™re โ€œjust another small software companyโ€, and you have to focus on the service youโ€™re providing.

โ€œFocus on your core business and keep doing it โ€” run iterations with your clients and your team,โ€ he adds.

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