Jessica Alba and Will.i.am judge app ideas in new Shark Tank-style TV show

Being told the iPhone app you created has no potential would be a soul-crushing and sobering experience for hopeful entrepreneurs, so why not broadcast that experience to millions through an online TV show?

In a Frankensteinian mix of reality TV shows Shark Tank and The Voice, Recode reports Apple has unveiled a new show called “Planet of the Apps”, where entrepreneurs must brief a panel of well-known entrepreneurs on their app, before getting a thumbs up or thumbs down.