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Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
James Thomson
James Thomson
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Jeff Bezos Amazon founderA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

About the author

James Thomson

James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.

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