How this founder turned socks and comedy into a multimillion dollar subscription business

If a sock was to go by any other name, it could be called a foot cardigan. At least that’s what founder Bryan DeLuca was banking on when he started sock subscription service Foot Cardigan four years ago. The US-based company sends users a monthly pair of socks with random designs, and it has recently […]

Dominic Powell January 24, 2017

If a sock was to go by any other name, it could be called a foot cardigan.

At least that’s what founder Bryan DeLuca was banking on when he started sock subscription service Foot Cardigan four years ago. The US-based company sends users a monthly pair of socks with random designs, and it has recently launched Down Under.

“When we started Foot Cardigan we came up with three different names: Foot Cardigan, Rad Foot, and Spiffy Feet,” DeLuca told SmartCompany.