High-tech spray-on makes sure you’re never wet

Hear that? It’s the frantic tapping of millions of tech junkies hitting up Google to find out how to buy Never Wet, the long-awaited iPhone waterproofer.

The silicon-based spray-on material was announced by Rust-Oleum and has finally arrived in American shops. It can be used on almost any surface and dries clear, an essential quality for spraying high-end and tactile electric goods.

With constantly emerging technologies, the common product problems and their solutions are becoming more high-tech. After all, smart phone protectors have come a long way from the rubber frames with thick clear plastic display windows.

Find your next business idea by asking yourself the basic question: What keeps breaking, and how?