Sundar Pichai, the new chief executive of Googleโs parent company Alphabet, has called for industry and government regulation of artificial intelligence (AI) in an opinion piece for The Financial Times.
Pichai wants tech companies and world leaders to create โappropriate new rulesโ and extend existing frameworks as artificial intelligence continues to create โinevitableโ challenges โ such as misinformation โ as it evolves.
โThere is no question in my mind that artificial intelligence needs to be regulated. It is too important not to,โย Pichai said.
โThe only question is how to approach it.
โSensible regulation must also take a proportionate approach, balancing potential harms, especially in high-risk areas, with social opportunities,โย he added.
The op-ed follows Facebookโs new ban on manipulated videos (read: deepfake) and a leak last week that exposed thousands of Chinese studentsโ data from facial recognition software.
Notably, Google โย one of the worldโs largest machine learning companies โ ย has recently been accused of sharing usersโ personal data with advertisers in Ireland, and is facing a federal inquiry in the United States for its healthcare-data-gathering techniques.
โAI has the potential to improve billions of lives, and the biggest risk may be failing to do so,โ Pichai said.
โIt is my privilege to help to shape new technologies that we hope will be life-changing for people everywhere.
โYet history is full of examples of how technologyโs virtues arenโt guaranteed.โ
However, Pichai took care in describing the role of government regulation, saying it should act as a โfoundationโ and โbroad guidanceโ.
He added the โright toolsโ should reflect Googleโs 2018 framework, including scalable โguiding principles and rigorous review processesโ.
โPrinciples that remain on paper are meaningless,โ he said.
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