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Why Google wants to put intelligent robots on a leash

Alphabet boss Sundar Pichai has called for industry and government regulation of artificial intelligence in an opinion piece for The Financial Times.
Priscilla Pho
Priscilla Pho
Google chief Sundar Pichai
Google chief executive Sundar Pichai. Source: Nguyen Hung Vu.

Sundar Pichai, the new chief executive of Googleโ€™s parent company Alphabet, has called for industry and government regulation of artificial intelligence (AI) in an opinion piece for The Financial Times.

Pichai wants tech companies and world leaders to create โ€œappropriate new rulesโ€ and extend existing frameworks as artificial intelligence continues to create โ€œinevitableโ€ challenges โ€” such as misinformation โ€” as it evolves.

โ€œThere is no question in my mind that artificial intelligence needs to be regulated. It is too important not to,โ€ย Pichai said.

โ€œThe only question is how to approach it.

โ€œSensible regulation must also take a proportionate approach, balancing potential harms, especially in high-risk areas, with social opportunities,โ€ย he added.

The op-ed follows Facebookโ€™s new ban on manipulated videos (read: deepfake) and a leak last week that exposed thousands of Chinese studentsโ€™ data from facial recognition software.

Notably, Google โ€”ย one of the worldโ€™s largest machine learning companies โ€” ย has recently been accused of sharing usersโ€™ personal data with advertisers in Ireland, and is facing a federal inquiry in the United States for its healthcare-data-gathering techniques.

โ€œAI has the potential to improve billions of lives, and the biggest risk may be failing to do so,โ€ Pichai said.

โ€œIt is my privilege to help to shape new technologies that we hope will be life-changing for people everywhere.

โ€œYet history is full of examples of how technologyโ€™s virtues arenโ€™t guaranteed.โ€

However, Pichai took care in describing the role of government regulation, saying it should act as a โ€œfoundationโ€ and โ€œbroad guidanceโ€.

He added the โ€œright toolsโ€ should reflect Googleโ€™s 2018 framework, including scalable โ€œguiding principles and rigorous review processesโ€.

โ€œPrinciples that remain on paper are meaningless,โ€ he said.

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