Coffee-infused socks filter out odours

Could coffee be the key to clean-smelling feet? Boston-based start-up Atlas Sock is willing to bet on it.

They’ve launched a carbonised coffee-infused dress sock. Apparently, the coffee molecules trap the odour-creating bacteria.

The socks don’t even smell like coffee, as the oil that creates the scent has been removed from the coffee.

Smelly feet aren’t uncommon, and a trend that’s likely to continue as people become more health and fitness-focused. What business could you launch in the crowded health and fitness market that would stand out thanks to a quirky twist?