The week before Christmas is the peak period for mobile shopping searches, new Google data shows, while findings from PayPal and eBay show mobile is increasingly aiding the “consumer discovery process”.
According to Google Australia, which has released findings on retail trends for Christmas, 2012 will go down in history as Australia’s biggest online Christmas yet.
Google reported an overall 20% increase in shopping-related searches over the year as Christmas shoppers take to the web to research gift ideas, place orders, and seek out retail outlets and shops.
Sign up to continue
You've reached your article limit. Create a free account, or login to continue. Get our free newsletters in your inbox and extended article access by submitting your email.