Tracksuit scores $6.8 million in seed funding to change how brands track and communicate their value
Brand tracking startup Tracksuit has scored $6.8 million funding to change how companies measure, understand and, communicate their value.
A brand tracking startup, that gives businesses the power to make data-driven decisions around brand marketing at a fraction of the cost of traditional brand tracking, has raised $6.8 million in its first-ever funding round.
Tracksuit was founded in 2021 by New Zealand-based co-founders Matt Herbert and Connor Archbold, as a new way for companies to measure, understand and, communicate the value of a brand. It was founded in partnership with TRA Labs, the venture studio arm of premier insights agency TRA, and innovation and venture studio Previously Unavailable.
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