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Algorithms are everywhere, how will they shape you?

As algorithms become entrenched into society, the debate about their effects rages on. In essence, algorithms are sequences of instructions used to solve problems and perform functions in computer programming. As mathematical expressions, algorithms existed long before modern computers. While they vary in application, all algorithms have three things in common: clearly-defined beginning and ending […]
The Conversation
data science ethics

As algorithms become entrenched into society, the debate about their effects rages on.

In essence, algorithms are sequences of instructions used to solve problems and perform functions in computer programming.

As mathematical expressions, algorithms existed long before modern computers.

While they vary in application, all algorithms have three things in common: clearly-defined beginning and ending points, discrete sets of โ€œsteps,โ€ and design meant to address a specific type of problem.

And problems we have.

On the one hand, algorithms play the role of prime suspect โ€” responsible for the recent UK poundโ€™s Brexit-induced flash crash, used for political and informational manipulation on social networks, and part of what Harvard Professor Shoshanna Zuboff calls โ€œsurveillance capitalismโ€.

On the other hand, algorithms make modern life easier: they help us find information, detect disease, connect us to friends and family, show us products weโ€™re likely to be interested in, recommend personalised experiences, and direct us around traffic delays, saving us valuable time and money.

Algorithms are everywhere

Much has been written on what algorithms do and how they affect us.

This includes how algorithms secretly control us, what types of information they filter in or out of our social media feeds, and the thousands of calculated outcomes they force on us daily.

This piece isnโ€™t about these issues, or about breaking down the complex nature of how algorithms work.

The relevance of algorithms at the moment isnโ€™t because they are used in Googleโ€™s search, maps, autocomplete, photos, and translation services; Facebookโ€™s news feed and Trends; Twitterโ€™s trending topics; Netflixโ€™s movie recommendations; Amazonโ€™s prices and product reviews; or for predicting hurricanes, creditworthiness, and home and car insurance liabilities.

Itโ€™s not because most computer software and mobile applications are essentially bundled packages of algorithms.

To return to my very first point, algorithms are important because they are the key process in artificial intelligence: decision-making.

AI_gorithms

Algorithms, in a sense, are the โ€œnervous systemโ€ of AI.

They are the models that underpin machine learning, prediction, and problem solving.

Yet, as many researchers argue, due to their design by humans, algorithms can never be neutral.

As Vint Cerf, co-inventor of the Internet Protocol, Turing Award winner, and Google VP pointed out in a recent speech at Elon University:

โ€œWe need to remember that [AI systems] are made out of software. And we donโ€™t know how to write perfect software โ€ฆ the consequence is that however much we might benefit from these devices โ€ฆ, they may not work exactly the way they were intended to work or the way we expect them to. And the more we rely on [AI systems], the more surprised we may be when they donโ€™t work the way we expect.โ€

โ€œThe way we expectโ€ is key here, because algorithms are a computer-simulated reflection of encoded human expectations.

Engineering memories

Facebookโ€™s famous โ€œOn This Dayโ€ prompt involves โ€œengineering for nostalgiaโ€.

Likewise, Instagram algorithmically sorts its timeline so you โ€œsee the moments you care about firstโ€.

The more we, as humans, rely on algorithms, the more our reality becomes encoded with other peopleโ€™s flawed expectations.

As more AI-powered systems come online, this type of calculated bias will permeate every level of our lives โ€” even our memories and past experiences.

Take, for instance, Google Photos, which uses AI-powered โ€œdeep learningโ€ to organise peopleโ€™s photos beyond normal metadata (GPS, time, date, lens, etc.).

It uses advanced machine learning algorithms to classify material objects, facial expressions, and emotional relevance.

The robotic โ€œassistantโ€ even can touch up images, suggest creative filters and create photo albums automatically.

Biased learning, troubled future?

As algorithms โ€œlearnโ€ more about us through our financial data, location history, biometric features, voice patterns, social networks, stored memories, and โ€œsmart homeโ€ devices, we move towards a reality constructed by imperfect machine learning systems which try to understand us through other peopleโ€™s expectations and sets of โ€œrulesโ€.

Algorithms are the literal manifestation of โ€œplaying by someone elseโ€™s rules”.

For dating app Tinderโ€™s algorithmic โ€œSmart Photosโ€ matching, the rules of successful engagement on Tinderย are made clear, and enforced on users.

Does this mean that we live inside aย computer simulation?

Iโ€™ll defer thatย question to Elon Musk, who has said, โ€œthereโ€™s a billion to one chance weโ€™re living in base realityโ€.

Cerf, however, warns that itโ€™s a mistake to โ€œimbue artificial intelligences with a breadth of knowledge that they donโ€™t actually have, and also with social intelligence that they donโ€™t haveโ€.

The algorithmic end game, AI, will get better with time, but it will always be flawed.

Even in straightforward applications like a game of chess, algorithms can leave people clueless as to how they arrived at a certain outcome.

Great expectations

Cerf talked about a scenario in which IBMโ€™s โ€œDeep Blueโ€ supercomputer, playing world chess champion Gary Kasparov, made a move that Kasparov could not understand.

I mean, it made no sense whatsoever. And he was clearly concerned about it, because he thought for quite a long time and had to play the endgame much faster โ€ฆ in the end it turned out it was a bug.

It was just a mistake. The computer didnโ€™t know what it was doing. But Kasparov assumed that it did, and lost the game as a result.

The implications of bias today might result in poor neighbourhoods experiencingย more police brutality because of predictive data modelling.

Tomorrow, it will mean people die when the algorithms controlling self-driving cars are programmed to save the occupants livesย instead of pedestrians.

Bad or good?

Is the social use of algorithms inherently โ€œbad,โ€ provided they form the basis of โ€œintelligenceโ€ in AI?โ€œ.

David Lazer, a computer scientist at Northeastern University, is sceptical.

In a recent Science article he said:

The fact that human lives are regulated by code is hardly a new phenomenon. Organizations run on their own algorithms, called standard operating procedures. And anyone who has been told that “itโ€™s a ruleโ€ knows that social rules can be as automatic and thoughtless as any algorithm.

It does mean that companies, governments, and institutions that employ algorithms, and soon, AI powered deep learning โ€œneural networksโ€ need to be more transparent in showing us how the algorithms they use might affect our reality.

Given how proprietary algorithms are theย new business model, this is doubtful, even despite current laws preventing algorithms from being patentable.

A recent SSRN piece maintains the need for a โ€œFood and Drug Administration for algorithms”.

Some scholars go so far as to argue that algorithms needย managers too.

According to Cerf:

Itโ€™s a little unnerving to think that weโ€™re building machines that we donโ€™t understand โ€ฆ Not only in the technical sense, like whatโ€™s it going to do or how is it going to behave, but also in the social sense, how is it going to impact our society?
Just like us

Just like us

So, algorithms, the underlying process of decision making in artificial intelligence systems are imperfect, prone to bias, and make unpredictable decisions that impact the future.

ERROR

Sound familiar?

This article was originally published on The Conversation.ย 

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