If you were to sit down with the goal of solving two separate creative problems, would it be better to spend the first half of your time on issue one before moving to issue two, or would it be best to alternate between the two projects when ever you want?
Business researchers Jackson Lu, Modupe Akinola and Malia Mason have found that neither option is the right approach.
“If you are like the hundreds of people to whom we posed this question, you would choose to switch between the two problems at your own discretion,” they write in Harvard Business Review.
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Dinushi Dias is a freelance journalist and a former StartupSmart reporter and multimedia content producer. She is the co-founder of Melbourne-based production house Dinushi & Power.
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