Potential franchisees should give as much diligence to investing into a franchise as they would a house, rather than merely attend an event, according to the industry’s peak body.
Steve Wright, executive director of the Franchise Council of Australia, says it’s not enough for potential franchisees to attend a franchising event in the hope of securing a business opportunity.
According to Wright, purchasing a franchise is not dissimilar to purchasing a house in terms of the scale of the investment, and should therefore not be entered into lightly.
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