Sticky
Sticky used the COVID-19 pandemic lull to implement a creative and staggeringly successful social media marketing campaign.
Owners: David King and Rachel Turner
Location: The Rocks, New South Wales
Industry: Retail and consumer products
Founded: 2001
Employees: 8
Website: sticky.com.au
Founded in 2001, boutique lolly store Sticky used the disruption caused by the COVID-19 pandemic to implement a creative and staggeringly successful social media marketing campaign.
Located in a central tourist precinct in Sydney, Sticky ordinarily relies on trade from foot traffic as well as catering weddings and corporate events. So, when the pandemic hit in March, the business shifted online to both sell its goods to existing customers and to find new ones.
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