Clothing retailer Alquemie Group has revealed plans to open National Geographic branded stores across Australia and New Zealand, but retail experts say the “iconic” brand will face stiff competition from local business.
Inside Retail reports Alquemie Group, the ACTA Capital-backed business behind General Pants, SurfStitch, and Australia’s LEGO-certified storefronts, plans to operate National Geographic storefronts across the country.
While National Geographic is best known for its legendary magazine, detailing scientific discoveries and cultural expeditions across the globe, its local storefronts appear positioned to compete with outdoors-focused retailers like Kathmandu, MacPac, and Anaconda.
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Senior Business Journalist
Focused on the small business sector, David’s work covers the political, regulatory, and economic issues facing Australian entrepreneurs. Prior to joining SmartCompany, he was a reporter for Business Insider Australia. You can follow him on LinkedIn.
