Naked Harvest’s all-natural supplements to be stocked across 500 TerryWhite Chemmarts

Queensland-based wellness brand Naked Harvest has announced it will make its venture into the brick-and-mortar retail sector, with its first retail partnership with TerryWhite Chemmart seeing its products launching into 500 pharmacies Australia-wide this month.

The Gold Coast brand was founded by siblings Georgie and Coopa Stevenson in 2019 with a mission to shake up Australia’s wellness supplement industry.

Georgie Stevenson said the brand was excited to be partnering with a leader in the health sector. 

“One of our biggest goals as a business is to be accessible for Naked Harvest customers, and this will make us easier to find than ever,” she said.

“This partnership and conversation has been in the works for some time and we are so excited to finally announce it and allow more people to gain access to our brand.

“Our audience is over 90% women, partially female-founded, and majoritively female-led. We even have an in-house nutritionist who is female. 

“Through collaborative efforts, we work together to focus on products that are formulated around female health requirements. 

“This is more accessible via the partnership simply because of the fact that there are over 500 TerryWhite Chemmart locations, and it allows us to be available in hopefully a place close to home.

“We believe this will make it more accessible to everyone, but as we have a very loyal female following It will undoubtedly be a focus for women”.

A large portion of Naked Harvest products will be available in the pharmacies, including best-sellers like Gorgeous Greens, Thrive Protein, Preworkout and Moon Mylks

Stevenson said Naked Harvest’s mission is more important than ever because women should feel that their health is a priority at all times.

“It really validates us as a brand that is driving a huge impact in the wellness industry, we’re passionate about the fact that we’ve been able to make such a positive impact and be seen by such a large-scale retail partner,” she said. 

“We also believe we are filling a gap for TerryWhite Chemmart customers and bringing them something fun, yet good for them. We know it is going to be so well received and our brand ethos really aligned with wanting to help people.”

Naked Harvest currently has over 25 employees across the board.

Stevenson said before the brand’s inception she had spent, what felt like years, searching for the perfect nutritional supplements to support her active lifestyle. While her brother Coopa struggled with multiple food intolerances and felt the lack of natural, health-conscious products on the market. 

“Both me and Coopa had intolerances and allergies to other products on the market, and there wasn’t anything that catered to women,” she said. 

“Myself and Coopa were able to find a food chemist that really honoured and prioritised their vision for a female-driven product, that had gluten-free, dairy-free, gut-healthy ingredients and no nasties. 

“Then from a branding perspective, we want to make focusing on your wellness approachable — less scary and more about a way to have a holistic approach to taking care of you. 

“We sell one product every 24 seconds globally –– so I feel we have done that well. Our next goal was further visibility which we are excited for.”

Stevenson added that it was an exciting 18 months ahead for the brand — from product launches and brand collaborations.