Startups

This Melbourne conservationist-turned-entrepreneur has created an app aiming to help save the environment

A Melbourne conservationist-turned-entrepreneur has created an app aiming to have a real-world impact on the environment. Following years of dedicated volunteer work around the world and the launch of her social enterprise My Green World in 2013, Natalie Kyriacou embarked on her next big mission: a smartphone app that she says could change the world. […]

Dinushi Dias 20 June, 2016

A Melbourne conservationist-turned-entrepreneur has created an app aiming to have a real-world impact on the environment.

Following years of dedicated volunteer work around the world and the launch of her social enterprise My Green World in 2013, Natalie Kyriacou embarked on her next big mission: a smartphone app that she says could change the world.

After seeing the addictive power of simple apps like Angry Birds, Kyriacou looked to convert the time people spend on these games into positive impacts in the real world.

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About the author

Dinushi Dias

Dinushi Dias is a freelance journalist and a former StartupSmart reporter and multimedia content producer. She is the co-founder of Melbourne-based production house Dinushi & Power.