There’s no shortage of business books to help you with everything from strategy to marketing to leadership.
In the first of SmartCompany’s video book reviews, I look at two new releases that will make a difference to your business.
Web Marketing That Works by Adam Franklin and Toby Jenkins is a practical how-to guide for all things digital marketing. If you’re confused about how to schedule a Facebook post or set up an Instagram account, this is the book for you.
Steve Sammartino’s The Great Fragmentation looks at the bigger picture and explains the current technological environment, arguing that it will be small businesses that come out winners.
Editor
Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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