Sometimes it is easier to stay at home. Sometimes you’d rather sit on the beach. Sometimes it all seems like too much effort to get out and meet new people, especially when there’s so much work to be done. And if I want to connect with new people, can’t I just do that on LinkedIn?
Networking. For some, it’s a necessary evil, while for others, it’s an excruciating exercise that inspires fear and dread. A few of us actually do enjoy getting out and meeting people, talking about what we do, establishing new contacts and relationships, swapping a business card or two.
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Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as “The CEO’s secret weapon”. An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
